Integrated Economics of Marketing - Before Christmas
August 17, 18, 19, 2011
Week 1 - Week 2 - Week 3 - Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13
Week 14 Week 15 Week 16 Week 17 Week 18
Wednesday
Go over class rules
Discussion of the class
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Thursday and Friday
What business will you want to market?
Your Reading Critically Summary - Fast Food Nation. Due August 18th and 19th of next week.
The Economics of Cause and Effect!
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Week 2 - August 22, 23, 24, 25, 26, 2011
Monday and Tuesday
Participation time - Youtube commercials to analysis
Why did these two commercials fail to produce sales?
Your Reading Critically Summary - Fast Food Nation. Due August August 26th, 2011
Marketing Book -
Read page 2 - answer questions Think Critically 1, 2, 3 in class
Read page 3 - answer questions - Think Critically 1, 2, 3.
Read page 4 - 5 - Complete - Think Critically
Read Page 6-7; Complete Think Critically - page 7
Read page 8-9 - Complete Questions - 1, 2, 3, 4, 5.
Wednesday
Read the Story the "Goat in the Rug"
Thursday
Participation Time: Look at the picture of this advertisement
Write no less than 50 word essay on the following about this commercial.
Here are the items I would like you to explore in your writing. What do you really see in this ad. 15 minutes
Your Reading Critically Summary - Fast Food Nation. Due September 29th, 2011
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Week 3 - August 29, 20, 21, Sept. 1, 2, 2011
Monday and Tuesday -
Look at the picture of this advertisement
Write no less than 50 word essay on the following about this commercial.
Here are the items I would like you to explore in your writing. What do you really see in this ad.
Marketing Book
Read in class page 10, 11, 12, 13, 14, 15; Take out a piece of paper. Write down the following answers that we will go over! - for page 12: - Check point; page 14 - Think Critically 1, 2, ; page 15-1, 2, 3,;
Wednesday
Work in notebook - Inside Writing! Descriptive Writing! Work with partner and what ever you do not complete bring back on Thursday.
Your Reading Critically Summary - Fast Food Nation. Due September 29th, 2011
Thursday and Friday
Look at the picture of this advertisement
Write no less than 50 word essay on the following about this commercial.
Here are the items I would like you to explore in your writing. What do you really see in this ad.
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Week 4 - September 6, 7, 8, 9, 2011 (Off on the 5th)
Tuesday
Participation time: What is Marketing?
Marketing Book - Read pages in class page 16, 17, 18, 19, 20. Answer on your paper the following answers to these questions- page 17 Think Critically; page 18 - Checkpoint; page 20- Lesson Review.
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Thursday
Participation Time: Business Needs marketing
Marketing book - Read 21, 22, 23, 24, 25,2 6, 27; On a separate piece of paper write the answers to - Answer Review Marketing Concepts 1-8; Review Marketing Terms - 9-20; On page 28 - Complete Marketing Planning 23 and 24; Marketing Management - a - d;
Team TEACH! - Summarize each page and teach the class. You will have 30 minutes to complete and have your lesson plan - PLANNED out!
Team 1 - page 21 - Make sure you go over the production era, the sales era, the Marketing department era, and the Marketing concept era.
Team 2 - page 22 - You must also go over the Think Critical questions in your lesson plans
Team 3 - page 23- Please be able to Name the four major phases in the development of marketing's role in business since 1900. Please explain what a marketing concept is.
Team 4 - page 24 - Please explain the Activities of Marketing and the changing definition of marketing.
Team 5 - page 25 - Please review the Checkpoint to "intimately, marketing is important to every business for what reason? Please review the Lesson review area; all 7 points.
Team 6 - page 26 - Please explain the summary area Lesson 1.1, Lesson 1.2, Lesson 1.3, Lesson 1.4. Explain the summary.
Team 7 - page 26 - Review Marketing Concepts - Help the class decide what are the right answer for 1-8. You must make sure you have the right answers first BEFORE you begin to teach. Each person on your team must ask 1 of the questions and direct the class. Make sure you know what page your answers are on!
Team 8 - Review Marketing Terms - page 26 - Help the class decide what are the right answer for 9-20. You must make sure you have the right answers first BEFORE you begin to teach. Each person on your team must ask 1 of the questions and direct the class. Make sure you know what page your answers are on!
Team 9 - You must make cards (or sheets of paper) that you must give to each student with the following words on them
1. Accounting
2. Bartering
3. Central market
4. distribution or place
5. management and administration function
6. market
7. Marketing
8. Marketing concepts
9. Marketing mix
10. merchandising
11. retail
12. money system
13. operations
14. wholesale
15. price
16. needs
17. wants
18. product
19. production function
20. promotion
21. self sufficient
22.specialization of labor
On another set of cards or paper you must have the definitions. The students must find the person who has their definitions! Make sure you have the right answers to verify that they are RIGHT!
Team 10 - Ask the class the following questions
a. What do you believe the word marketing means?
b. When you hear the word marketing do you feel positive or negative? Why
c. Do you believe most people involved in marketing are attempting to meet your needs?
Each one of the team must get no less than 5 students to write down the answers to these question. Then you must tell the class what your findings were!
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Week 5 - September 12, 13, 14, 15, 16, 2011
Fast Food Nation. Due September 29th, 2011
Monday and Tues
Participation Chapter 1 - Lesson 3
Marketing book
Review of Last weeks chapters - Definition of the following words
1. Price
2. Bartering
3. Management and administration function
4. Exchanging products
5. Services with others by agreeing on their values
6. Wants
7. Production function
8. Needs
9. Market
10. Central Market
11. Marketing
12. Marketing Mix
13. Money system
14, Operations
`5, Wholesale
16. Product
17. Promotion
18. Self-Sufficient
19. Marketing Concept
20. Merchandising
21. Retail
22. Accounting
23. Distribution or place
In class reading 30, 31, Chapter 2; 32, 33, 34, 35, 36, 37, 38; page 31 Think Critically - 1, 2, 3; page 32 - Think Critically 1 and 2; page 35 Check point question; page 36- Check Point questions; 38- Think Critically 1 and 2; Lesson Review page 34;
Wednesday -
Pick a PSA commercial
What is your theme?
Write the script with your partner
Thursday and Friday
Participation Time - Chapter 1 - Lesson 4
Marketing book- Chapter 2
page 39, 40, 41, 42, 43, page 39 Think Critically 1 and 2; page 40 Think Critically 1 and 2; page 42 Checkpoints; page 43 Checkpoint; page 43 lesson review 1-5
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Week 6 - September 19, 20, 21, 22, 23, 2011
Fast Food Nation. Due September 29th, 2011
Monday and Tuesday
Discuss your PSA
Chapter 2 - Things to do on the internet for the Marketing book. - 25 minutes
Marketing Book - After reading take out a sheet of paper to work on answers; page 44, 45, 46, 47, 48, 49, page 48 - Think Critically 1 and 2; page 49 - Checkpoint; Lesson Review 1, 2, 3, 4, 5; 50 - Review Marketing Concepts - 1 thru 15; page 51 16 thru 21; page 52- Marketing Research 22- a, b, c; page 52 - Marketing Planning a, b, c, d;
Take home assignment - Scarcity and Private Enterprise - complete at home page 59 - Think Critically 1 and 2; Checkpoint page 59; page 60 Think Critically; page 61 - Checkpoint - ; Lesson Review page 61; ; Bring back by Thursday
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Wednesday
Your Reading Critically Summary - Fast Food Nation. Due September 29th, 2011
Work on your PSA's
Work on Take home!
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Thursday and Friday
Return take home assignment
Participation: Marketing book - MADD organization - page 55 - Think Critically - 1, 2, 3. In class - Marketing Book page 56 - Think Critically 1 and 2.
Work on or Complete your PSA's - 30 minutes
To be shown on Monday and Tuesday - Please send to my email castro_barbara@hotmail.com or save on a memory stick or save to a CD.
In Class - Marketing Book - Read page 62, 63, page 64 Check point - read - page 66, page 67 Lesson Review 1-6; Checkpoint on page 67 -
Take Home - page 68. 69. 70, 71, 72, set up Bring back Monday - Write down the work to do! Page 70 Checkpoint - page 72 - Think Critically 1 and 2; Page 73 Think Critically 1, 2, 3 ; page 74 - Checkpoint ; page 74 - Lesson Review 1, 2, 3, 4, 5, Bring back the handouts in the same condition you received them!
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Week 7 - September 26, 27, 28, 29, 30, 2011
Monday and Tuesday
Return take home assignment - Two packets 59-61 and 68-72. return today!
Participation - Chapter 2 Quiz - 25 minutes (Can use book)
- Complete this analysis on Marketing.
- PSA - Work on video for 30 minutes - You should have your music, all your photos, or videos. Place on the program Movie Maker on your computers.
Your Reading Critically Summary - Fast Food Nation. Due September 29th, 2011
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Wednesday
Turn in Descriptive Writing - Fast Food Nation - Due tomorrow the 29th of September
Turn in your packets tomorrow - Both of them!
Finish PSA's due in for screening October 8th, 2011
Due at the end of this period
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Thursday and Friday
Participation: Please review this web page
Religious institutions use marketing strategies to attract and keep members. Visit the web site for Mustard Seed Studio, a leading church marketing company. What strategies does Mustard Seed Studio suggest churches use to create a “guest-friendly environment”? (Hint: Click the Guestology link.)
Marketing book - Read in Class - Enhancing Economic Utility - Read - page 75, 76, 77 - Complete page 76 Think Critically 1 and 2; Checkpoint; Complete page 77- Think Critically; Page 77 - checkpoint; page 77- Lesson Review 1, 2, 3, 4,
Take home Narrative Writing Booklet- Return on Monday!
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Week 8 - October 3rd - 7th, 2011
Monday
Narrative Assignment due in.
Participation- Population getting older!
Your promotion! - What is marketing? Power point on the key points
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Wednesday
Show PSA's in class
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Thursday
Turn in Narrative English Work Packet
Participation - Chapter 3 - Marketing Review. Complete all these little test. Show me your results.
http://school.cengage.com/marketing/marketing/studytools/ch03/marketing3-1lab.html
http://school.cengage.com/marketing/marketing/studytools/ch03/marketing3-2sio.html
http://school.cengage.com/marketing/marketing/studytools/ch03/marketing3-3btc.html
http://school.cengage.com/marketing/marketing/studytools/ch03/marketing3-4sce.html
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Week 8 due in next week October 13th, 2011
Marketing book - Complete page 78 Review Concepts; page 79 Review Marketing Terms; page 82 - Think Critically;
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Week 9 - October 10, 11, 12, 13, 14, 2011
Week 8 due in next week October 13th, 2011
Monday October 10th
Participation -
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Wednesday October 12th
Writing ASSIGNMENT - Entrepreneurship - due on Thursday October 20th, 2011
Page 83 in the Marketing Book.
Complete the following ONLY
Entrepreneurship
Introduction
Self Analysis
Trading Area
Proposed product
Projected income and cash flow
Projected three year plan.
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Thursday October 13th
Assignments due in:
* Your map of Watsonville - Where would you place your Business - Thursday October 13th, 2011
* Marketing a company due in Wednesday October 19th, 2011 (You Marketing Plan Booklet)
*Writing ASSIGNMENT - Entrepreneurship - due on Thursday October 20th, 2011 - page 83 from the book that explained how you would develop your company that you had found the right location for)
* Week 8 due in next week October 13th, 2011
Marketing a company - to be completed by Wednesday
Participation: Please go to each one of these sites and review the Chapter 4. Please show me your scores after each review.
http://school.cengage.com/marketing/marketing/studytools/ch04/marketing4-1sio.html
http://school.cengage.com/marketing/marketing/studytools/ch04/marketing4-2tyk.html
http://school.cengage.com/marketing/marketing/studytools/ch04/marketing4-3ftf.html
http://school.cengage.com/marketing/marketing/studytools/ch04/marketing4-4btc.html
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Week 10 October 17 - 21, 2011
Monday
Participation - Participation: Why are people protesting on Wall Street?
* Marketing a company due in Wednesday October 19th, 2011 (You Marketing Plan Booklet)
*Writing ASSIGNMENT - Entrepreneurship - due on Thursday October 20th, 2011 - page 83 from the book that explained how you would develop your company that you had found the right location for)
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Wednesday - Finish this project!
* Marketing a company due in Wednesday October 19th, 2011 (You Marketing Plan Booklet)
*Writing ASSIGNMENT - Entrepreneurship - due on Thursday October 20th, 2011 - page 83 from the book that explained how you would develop your company that you had found the right location for)
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Thursday
What is a Satire?
Video of Jon Stewart on Ron Paul
Video of Jon Stewart on Occupy Wall Street
Stephen Colbert on immigration of Mexican
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Week 11 October 24, 25, 26, 27, 28, 29, 2011
Monday - Marketing Survey Information
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Wednesday
Work on your Marketing survey.
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Thursday
Participation: Daily Show Critique
You will need to complete this survey today. You must submit your suggested survey for our Watsonville Business survey. Turn in at end of class.
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Week 12 October 31, Nov. 1, 2, 3, 4, 2011
Survey Work!
Go to this site. Develop a survey after you log into the survey monkey. Use the sheets we have decided on.
Create a new survey
Click Customer Feed back
Click Question Bank
Look at your sheet you completed on Friday
Are the questions in the question banks questions you would like to use?
Or would you still like to develop your own?
Complete a survey sheet with NO more than 15 questions for customers to respond to.
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Wednesday
Your city council is considering a proposal that would ban use of cell phones in privately owned businesses such as restaurants, movie theaters, and retail stores, Violators would be subject to a fine. What is your position on this issue? Write a letter in which you convince the city counsel to support your position, giving strong evidence for your reasons. Do not forget this is a business class and thus, state the economic impacts this could cause.
Use the same block letter format.
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Thursday
Participation: Social Marketing
This is a video - please play and listen
Examine this FACEBOOK information.
Questions from the Profit on Facebook
1. Do you have a Facebook?
2. Do you have many friends on FACEBOOK?
3. Search FACEBOOK groups.
Find a group who are from another high school
Find a group who like to play basketball
4. Send out an email about the Talent Show. Ask people if they would like to be (be the talent for the show) in the show? {December 16th, 2011, 7:00pm Mello Center, WHS, }
5. Why would you want to make a mass communication discussion on FACEBOOK?
6. Develop a group. Form a group for WHS?
7.Everyone join each others groups for WHS.
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Week 13 - November 7, 8, 9, 10, off Friday on the 11
Schedule - ABBA
Monday
Using Publisher to produce a document for your Holiday Show Marketing project!
Go to this WEB site if you do not know how to use Publisher.
http://office.microsoft.com/en-us/getting-started-with-office-2010-FX101822272.aspx
Participation: Publisher Document.
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Thursday
What you will be doing with this information! READ the complete Google Marketing Booklet!. Critique the information. By using 20 to 25 Power Point slides be able to discuss this Ebook in a Power Point presentation.
1. Points to make sure you cover in your presentation. Review all statements in RED.
2. Make sure you cover no less than than 3 models shown in the graphs in the EBOOK!. Example would be; Page 19, 20, and 21. What do those graphs represent? Explain
3. What does video have to do with marketing. Please add to your presentation of a short video on marketing that explains something in the ZMOT Ebook! This will be placed in your power point presentation
4. How does humor play into to marketing?
a. Here’s a terrific example of ZMOT speed in action: Miracle Whip® Dressing. Stephen Colbert did a report making fun of the sandwich spread on his show The Colbert Report in the fall of 2009. The team at Miracle Whip responded with admirable moxie, turning Colbert’s slam into a funny mayo-vs-Miracle Whip war. Suddenly people who searched for Colbert’s name (or for Miracle Whip) found online ads that said, “Colbert can’t handle Miracle Whip’s great taste! Which side are you on?” do you know other examples of humorous commercials?
Complete the Power point presentation and be ready to introduce your presentation the Week 15 – November 17th, 2011!
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WEEK 14 November 14, 15, 16, 17, 18, 2011
Monday
Participation - What have you done for the Holiday Show?
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Wednesday
What you will be doing with this information! READ the complete Google Marketing Booklet!. Critique the information. By using 20 to 25 Power Point slides be able to discuss this Ebook in a Power Point presentation.
1. Points to make sure you cover in your presentation. Review all statements in RED.
2. Make sure you cover no less than than 3 models shown in the graphs in the EBOOK!. Example would be; Page 19, 20, and 21. What do those graphs represent? Explain
3. What does video have to do with marketing. Please add to your presentation of a short video on marketing that explains something in the ZMOT Ebook! This will be placed in your power point presentation
4. How does humor play into to marketing?
a. Here’s a terrific example of ZMOT speed in action: Miracle Whip® Dressing. Stephen Colbert did a report making fun of the sandwich spread on his show The Colbert Report in the fall of 2009. The team at Miracle Whip responded with admirable moxie, turning Colbert’s slam into a funny mayo-vs-Miracle Whip war. Suddenly people who searched for Colbert’s name (or for Miracle Whip) found online ads that said, “Colbert can’t handle Miracle Whip’s great taste! Which side are you on?” do you know other examples of humorous commercials?
Complete the Power point presentation and be ready to introduce your presentation the Week 15 – November 20th, 2011!
- Promote the Holiday Show - December 16th, 2011, 7pm Mello Center.
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Thursday
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Should of had the Power Point today but because we have so many assemblies will be when we get back from Thanksgiving Vacation.
Power Point Presentation of ZMOT
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Week 16 November 27. 29, December 1, 2011
Participation - December 16th Christmas Show - Market and Advertise
Monday - All Power Points completed- Send to my email - thru Schoolloop! - Oral Reports week of finals!
Marketing Book
Page 108 - #23
Paper for this assignment is on the table with pens. You can print out pictures from the internet. To demonstrate likeness.
Take home material - Marketing Book
Planning a Marketing Strategy 4.2
Read 91 - 97
Complete page 92 - Checkpoint
Complete page 93 - Think Critically 1 and 2
Complete page 94 - Checkpoint
Complete page 96 - Think Critically 1 and 2
Complete page 97 1, 2, 3, 4, 5, 6
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Wednesday - Turn in Packet page 91-97
Participation - December 16th Christmas Show - Market and Advertise
Marketing Book
Page 108 - #23
Paper for this assignment is on the table with pens. You can print out pictures from the internet. To demonstrate likeness.
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Thursday -
Participation - December 16th Christmas Show - Market and Advertise
Think of 12 songs for you personal playlist. How would you market your playlist for sale? Be prepared next week to analyze your playlist
Marketing Book
Read 98 - 113
Complete page 101 Think Critically 1, 2, 3
Complete page 102 - Checkpoint
Complete page 102 - 1, 2, 3, 4, 5
Complete page 104 - Think Critically 1 and 2
Complete page 105 - Lesson Review 1, 2, 3, 4, 5, 6
Complete page 106 - Review Marketing Concepts - 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19
Complete page 107 - Review Marketing Terms - 20, 21, 22
Take home booklet 114-127 from the Marketing Book for homework.
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Week 17 - December 5, 6, 7, 8, 9, 2011
Participation - December 16th Christmas Show - Market and Advertise
Collect Marketing booklet page 114 -127
Monday -
Marketing Book - READ page 110
Complete questions on page 111; 1, 2, 3
Make a CD. Download 12 of your top songs. You may use my computer or do at home but you MUST have your song list
1. You will need to explain why these songs are your favorite?
2. Go on the internet. Are these songs ranked on the internet? (Example top 10?)
3. You must write down the artist? How popular is this artist? Why?
4. Where is this song MOST popular? What is the demographic origins of this song?
5. What do you think the psychographic description will be of the people who enjoy your playlist collection?
5.a. What is the background that the song was developed from?
6. For each song you should have these questions answered.
I will make CD's or download each persons CD for everyone in the class
WE will vote on the most popular of the playlist! That person will win CANDY!
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Wednesday
December 16th Christmas Show - Market and Advertise
Complete your playlist and analyzes of your music.
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Thursday
December 16th Christmas Show - Market and Advertise
Participation: Occupy Wall Street
Complete your playlist and analyzes of your music. Upload to filesanywhere.com
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Week 18 - December 12, 13, 14, 15, 16, 2011
Your Music list should be in the following order. Use EXCEL. It has to look like the EXCEL spreadsheet below
| Name of Song | Ranking of Song | How popular is the artist? | Demographic origins of the song | Psychographic Description | Background of Song | Other opinions. |
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Day of Final
Final - Power Point for Marketing.
Week 1 - Banking 1
Week 4(BC) Bus-Man Bank Reconciliation
Week 4(BC) Bus-Man\Simon Birch
Week 5(BC) Bus-Management Credit Cards
Week 6 (BC)\Week 6-Law
1-Bus. Man
Week 7
Week 9-Business Management-Interrogatories
Week 12-Picking a Story for a Newspaper article
Week 12- Free Enterprise System Magazine-Bus. Management
Week 14-BC-Caricatures and Political Cartoons
Beginning of your WEB page